OWN
S
Shamasqalli
Personal brand · accompagnement
BACKSTAGE · STRATEGY + EXECUTION
We find what your market wants.We make it sell in 90 days.
150+ entrepreneurs supported by BACKSTAGE
We create the strategy, offer and turnkey growth system for founders who want to stand out.
5/5 Google · client reviews
STRATEGY & OFFERCONTENT & MESSAGINGSALES FUNNELACQUISITIONBusiness Genius™
CONSULTANTS✦RECRUITMENT FIRMS✦ARCHITECTURE STUDIOS✦CONCIERGE SERVICES✦WELLNESS & COSMETICS✦LUXURY✦B2B SERVICES✦INFOPRENEURS✦SAAS✦MEDTECH✦FITNESS & NUTRITION✦LAWYERS✦REAL ESTATE✦CREATIVES✦EVENT AGENCIES✦EVENT VENUES✦COACHES✦RETAIL & BOUTIQUES✦CONSULTANTS✦RECRUITMENT FIRMS✦ARCHITECTURE STUDIOS✦CONCIERGE SERVICES✦WELLNESS & COSMETICS✦LUXURY✦B2B SERVICES✦INFOPRENEURS✦SAAS✦MEDTECH✦FITNESS & NUTRITION✦LAWYERS✦REAL ESTATE✦CREATIVES✦EVENT AGENCIES✦EVENT VENUES✦COACHES✦RETAIL & BOUTIQUES✦
The work
They had a project.We built a brand and a business around it.
Own — ShamasqalliAutopilot — Fit AdvisoryAssa Manière — Coaching Insta & Life coachPaul Brandli — LegacyNouvelle Santé FormationMyFormaCamp — Acquisition QueenStay ConciergerieBrilleCodir — CP RecrutementSecond by RitaPrisme — Prisme SearchTribe RHMyRH FactoryCélia NEMOZ — Élévation & FocusOwn — ShamasqalliAutopilot — Fit AdvisoryAssa Manière — Coaching Insta & Life coachPaul Brandli — LegacyNouvelle Santé FormationMyFormaCamp — Acquisition QueenStay ConciergerieBrilleCodir — CP RecrutementSecond by RitaPrisme — Prisme SearchTribe RHMyRH FactoryCélia NEMOZ — Élévation & Focus
AUTOPILOT
FA
Fit
Coaching fitness · advisory
ICONIQUE
Assa
Coaching Insta & Life coach
LEGACY
PB
Paul
Investissement · patrimoine
NOUVELLE SANTÉ
Kelly
Formation santé
ACQUISITION QUEEN
M
MyFormaCamp
Formation acquisition · masterclass · opt-in
STAY
SC
Stay
Conciergerie
BRILLE
Jihed
Business · personal brand
CODIR
CR
CP
Recrutement · formation
SECOND BY RITA
R
Rita
Personal brand · accompagnement
PRISME
PS
Prisme
Recrutement · search
TRIBE RH
TR
Tribe
RH · recrutement
MYRH FACTORY
MF
MyRH
RH · formation
CÉLIA NEMOZ
CN
Célia
Newsletter · VSL
OWN
S
Shamasqalli
Personal brand · accompagnement
AUTOPILOT
FA
Fit
Coaching fitness · advisory
ICONIQUE
Assa
Coaching Insta & Life coach
LEGACY
PB
Paul
Investissement · patrimoine
NOUVELLE SANTÉ
Kelly
Formation santé
ACQUISITION QUEEN
M
MyFormaCamp
Formation acquisition · masterclass · opt-in
STAY
SC
Stay
Conciergerie
BRILLE
Jihed
Business · personal brand
CODIR
CR
CP
Recrutement · formation
SECOND BY RITA
R
Rita
Personal brand · accompagnement
PRISME
PS
Prisme
Recrutement · search
TRIBE RH
TR
Tribe
RH · recrutement
MYRH FACTORY
MF
MyRH
RH · formation
CÉLIA NEMOZ
CN
Célia
Newsletter · VSL
They trusted us
The people behind the results.
Assa
Iconique
Kelly
Training
Jihed
Brille
Romain
Locus · SaaS B2B MedTech
Karim
Conseil
Assa
Iconique
Kelly
Training
Jihed
Brille
Romain
Locus · SaaS B2B MedTech
Karim
Conseil
Build your own brand
The complete infrastructure to build your business
We build your entire offer ecosystem and align your commercial strategy, brand and editorial strategy. From your positioning to your sales journey, every piece works together.
Support & mindset, at every step.
You no longer carry it all alone: we help you step back, make confident decisions and move forward without losing your vision.
BACKSTAGE
Offer ecosystem
Pages & sales funnel
Editorial strategy
Acquisition & sales
A dedicated BACKSTAGE team to build, launch and grow your funnel — from the brand to the pages, all the way to the sale.
One system · three layers
From your foundations to your sales engine.
Start with what makes you unique. Build what sells. Then give it reach.
Amplification & messaging
Editorial strategy · Content & acquisition
Growth system
Offer ecosystem · Sales funnel & commercial strategy
Business Genius™
Founder-market fit · Business model & strategy
The shift
What if it were possible…
One team to shape your strategy and build it. Without becoming a marketing team yourself.
Real support for your business and your mindset.
Without BACKSTAGEWith BACKSTAGE
Your expertise
Your ambitions
Your market
BACKSTAGEOne team.
An offer that stands out
A complete sales journey
Messaging that resonates
A team that delivers
Support & mindset: move forward with confidence
The BACKSTAGE method
How we make you a No Brainer in 90 days
The GENIUS system
Strategy and execution.Together in one system.
You do not need to hire a Sales and Marketing team to move forward. GENIUS turns what you already know into clear decisions, then the BACKSTAGE team puts them into action for you.
With you for the decisions.
For you when it is time to build.
01
The starting point
Business Genius™
We start by understanding your founder profile, your business and what is truly holding it back. No generic formula: every decision begins with your reality.
- Your founder profile
- Your priorities
- What to decide first
No jargon. No generic plan.
02
Month 1
Decide what to sell
We analyze your audience, content, sales and incoming requests. We build your entire offer ecosystem: each offer, its price and its role in your commercial strategy.
- Business model
- Offer ecosystem
- Revenue objective
03
Month 2
Build everything
The team aligns your commercial strategy, offers and brand. We write the pages and emails, build the sales journey and define your editorial strategy: what to say, to whom and in YOUR voice.
- Pages & emails
- Sales journey
- Editorial strategy
- Connected tools
04
Month 3
Launch and improve
The offers meet the market. We follow the numbers, refine the messaging and hand the complete system to your team.
- Live offers
- Tracked numbers
- System handed over
Our process
How it works.
01
Audit
With Business Genius™, we also analyse your Founder Market Fit: the connection between your strengths, your expertise and what your market needs. We define your roadmap.
02
No Brainer
We refine your positioning, business model and entire offer ecosystem to make it a No Brainer. Every offer has a role in one coherent commercial strategy.
03
Sales System
We build the ideal sales engine for your market, ambitions and personality.
04
Shoot
We define your editorial strategy, then amplify the system with content, automations and/or ads to stand out while respecting YOUR tone of voice.
Why BACKSTAGE
Why it is different.Your vision. Our standards.
Marketing that does not feel like you
- Overly technical marketing bros
- You have to learn their vocabulary
- You have to do everything yourself
- You coordinate multiple providers
- You work with people who lack taste
- You adopt techniques that do not reflect you
- Nobody understands your vision
With BACKSTAGE
- An approachable team that keeps things concrete
- Clear words, no jargon to learn
- We build and implement everything for you
- One team coordinates your entire system
- Taste, care and a coherent brand
- A strategy that respects your personality and voice
- Your vision understood and reflected in every decision
Our services
Choose your path.
Clarify
Strategic audit + Roadmap
Make the right decisions before building.
- Business Genius™ & strategic diagnostic
- Positioning, business model & priorities
- Personalised roadmap
€1,400
Book my strategic auditBuild · one-off project
No Brainer
Strategy and implementation in one project.
- Offer, positioning & messaging
- Sales funnel, pages & emails
- Automations & acquisition system
- Build and handover in 90 days
Custom quote
Subscription · over several months
Retainer
COO & GTM as a Service
Your operational right hand, enhanced by AI. We structure, automate and manage your business to accelerate growth without multiplying hires.
- Operations: organise your processes and ways of working with AI support
- Acquisition & sales: strategy, prospect tracking in your CRM and the journey through to a sale
- AI agents & automations: we create and deploy assistants for repetitive tasks
- Teams & projects: we coordinate your teams, providers and projects
- Performance: dashboards, key indicators and improvements to sales and profitability
- Dedicated right hand: we manage your priorities and turn strategy into action
- Editorial strategy & content that sells
- Positioning, messaging & branding
Custom quote
Who we work with
Your ambition. Our starting point.
Solopreneurs & speakers
Turn your expertise into predictable revenue and a business that scales beyond you. A business that reflects who you are.
Content creators
Monetise your audience with an offer that meets its needs, without losing what makes you unique.
SME leaders
Grow your business without an in-house Sales & Marketing department. One team to shape and build what comes next.
Early-stage startups
Build your go-to-market strategy: refine your offer, find your first customers and build your sales system.
5.0
They trusted us
We don't show you slides. We show you entrepreneurs who transformed their business.
Nouvelle santé
Agency CEO (£800K revenue)
Thanks to Backstage, I made £28,000 in a single launch day. Their strategic support and impeccable execution transformed my business.
Assa
Instagram Coach
In less than 2 weeks, we doubled my revenue with a system perfectly aligned with me. They took care of everything. Goals were exceeded.
C
Caroline
Fitness & Nutrition Coach
In just a few days, my Instagram gained 500-600 new followers. My first discovery calls, my first sales... I officially signed my first clients!
L
Laure
Lawyer & HR Director
I'm part of the 80% who shed a tear. Thank you so much for this incredible shotgun session! See you very soon for follow-up meetings.
N
N.
Architecture Firm Founder
I truly feel listened to, supported, and I believe together we'll make this company a reference in the world of architecture. A huge thank you for your work.
K
Karim
Consulting Company CEO
Thank you for this audit perfectly aligned with my vision; I recognize myself in it :)
T
Thomas
Recruitment Agency & HR Consulting
CRAZY morning! 3 new clients signed. A partnership contract - NEVER SEEN BEFORE.
A
Aurelia
Media Company CEO
This is the encounter that literally changed my life! It really opened up a world of possibilities I didn't know existed. I'm not even exaggerating!
AC
Anonymous Client
Founder - Bridal Boutique
The audit you did for me... WOW! It's brilliant. Clear, very precise and exciting. It will push me out of my comfort zone and make the adventure very concrete.
AC
Anonymous Client
Entrepreneur
My audit is amazing! You truly understood my business and personality. I love it. I wasn't expecting so much detail. Now I just have to execute. Thank you!!!
J
Jean
Recruitment Agency CEO
She brought me so many concrete elements, a real strategic brainstorming. With my business growing fast, I needed answers. That's why I highly recommend her!
Nouvelle santé
Agency CEO (£800K revenue)
Thanks to Backstage, I made £28,000 in a single launch day. Their strategic support and impeccable execution transformed my business.
Assa
Instagram Coach
In less than 2 weeks, we doubled my revenue with a system perfectly aligned with me. They took care of everything. Goals were exceeded.
C
Caroline
Fitness & Nutrition Coach
In just a few days, my Instagram gained 500-600 new followers. My first discovery calls, my first sales... I officially signed my first clients!
L
Laure
Lawyer & HR Director
I'm part of the 80% who shed a tear. Thank you so much for this incredible shotgun session! See you very soon for follow-up meetings.
N
N.
Architecture Firm Founder
I truly feel listened to, supported, and I believe together we'll make this company a reference in the world of architecture. A huge thank you for your work.
K
Karim
Consulting Company CEO
Thank you for this audit perfectly aligned with my vision; I recognize myself in it :)
T
Thomas
Recruitment Agency & HR Consulting
CRAZY morning! 3 new clients signed. A partnership contract - NEVER SEEN BEFORE.
A
Aurelia
Media Company CEO
This is the encounter that literally changed my life! It really opened up a world of possibilities I didn't know existed. I'm not even exaggerating!
AC
Anonymous Client
Founder - Bridal Boutique
The audit you did for me... WOW! It's brilliant. Clear, very precise and exciting. It will push me out of my comfort zone and make the adventure very concrete.
AC
Anonymous Client
Entrepreneur
My audit is amazing! You truly understood my business and personality. I love it. I wasn't expecting so much detail. Now I just have to execute. Thank you!!!
J
Jean
Recruitment Agency CEO
She brought me so many concrete elements, a real strategic brainstorming. With my business growing fast, I needed answers. That's why I highly recommend her!
The founders
Meet the founders
One team to shape the strategy and take care of its execution.
Emmanuelle Vandepitterie
Founder · Strategy
Sylvain VANDEPITTERIE
Co-pilot · Performance
Marketing agency, business strategy and support.
BACKSTAGE brings strategy and implementation together for founders without an in-house sales and marketing team. We build your offer ecosystem, brand, sales journey and editorial strategy, with support to help you move forward confidently.
What does the BACKSTAGE marketing agency do?
We analyse your market, positioning and business model. Then we build your offers, messaging, pages and sales system. Acquisition, content and automations are chosen for your ambitions and personality, not a one-size-fits-all formula.
How do business coaching and mindset fit in?
Our support helps you step back, clarify decisions and move forward with confidence. BACKSTAGE goes beyond business coaching: our team also builds the system. Decisions are made with you; implementation is done for you.
How do you build a business strategy for a solopreneur?
We start with the connection between your strengths, expertise and what your market needs, using Business Genius™. We then refine your business model and offers and build a sales journey suited to your activity and delivery capacity.
How do you support startup go-to-market?
Go-to-market means how you launch and sell your offer in your market. For early-stage startups, we define target customers, positioning, messaging and the sales journey, then build the sales system and content and acquisition strategy.
Who do you work with, and in which languages?
BACKSTAGE works with solopreneurs and speakers, content creators, SME leaders without an in-house sales and marketing department, and early-stage startups. You can explore our approach in French and English.
What do you build in 90 days?
The No Brainer project combines audit, positioning, offer ecosystem and sales system, followed by tailored amplification. The 90 days refer to building the system, not guaranteed revenue. The strategic audit and roadmap cost €1,400; No Brainer and Retainer projects are quoted individually.
BACKSTAGE